BraightScores, our innovative suite of predictive scoring solutions is revolutionizing predictive behavioral analytics through the power of tailored models and online behavioral data. Designed to meet the evolving needs of businesses, we leverage cutting-edge artificial intelligence to provide insightful predictions in key areas such as credit risk, customer churn, and conversion rates.
Whether our client is a financial institution seeking to assess credit risk, an e-commerce platform aiming to enhance customer retention, or a marketing team looking to optimize conversion rates, BraightScores tailors its models to your specific requirements.
One of the standout features of BraightScores is its adaptability. The suite continuously learns and refines its models, ensuring that predictions remain accurate and relevant in dynamic business environments.
BraightScores empowers our clients to make informed decisions, mitigate risks, and capitalize on opportunities by staying ahead of the curve in an ever-changing business landscape.
Use cases that cover
our clients' challenges
CREDIT RISK
Predictive behavioral scores to assess the creditworthiness of any individual based on their online behavior regardless of their credit or financial history.
CHURN
Predictive behavioral scores to identify customer that are likely to churn on your business or a specific product.
CONVERSION
Predictive behavioral scores to identify customer that are likely to purchase a product or accept a cross/up-selling offer.
BRAIGHTSCORES
KEY FEATURES
CREDIT RISK MODELS
Reduce default rates
Increase acceptance rates
Increase credit scoring accuracy
RETENTION MODELS
Identify customers that are at risk of churn
Enable on-time retention actions
Increase customer lifetime value
CONVERSION MODELS
Identify customers that are likely to convert on an offer
Increase cross and up-selling rates
Increase customer lifetime value
TAILORED PREDICTIVE MODELS
Based on historic customer performance
Up to 12-weeks model development
Models made available for back-testing
COMPLIANCE
Consented behavioral data
Anonymous scoring process
GDPR compliance