BraightScores

BraightScores, our innovative suite of predictive scoring solutions is revolutionizing predictive behavioral analytics through the power of tailored models and online behavioral data. Designed to meet the evolving needs of businesses, we leverage cutting-edge artificial intelligence to provide insightful predictions in key areas such as credit risk, customer churn, and conversion rates.

Whether our client is a financial institution seeking to assess credit risk, an e-commerce platform aiming to enhance customer retention, or a marketing team looking to optimize conversion rates, BraightScores tailors its models to your specific requirements.

One of the standout features of BraightScores is its adaptability. The suite continuously learns and refines its models, ensuring that predictions remain accurate and relevant in dynamic business environments.

BraightScores empowers our clients to make informed decisions, mitigate risks, and capitalize on opportunities by staying ahead of the curve in an ever-changing business landscape.

Use cases that cover
our clients' challenges

PREDICTIVE
CREDIT RISK

Predictive behavioral scores to assess the creditworthiness of any individual based on their online behavior regardless of their credit or financial history.

PREDICTIVE
CHURN

Predictive behavioral scores to identify customer that are likely to churn on your business or a specific product.

PREDICTIVE
CONVERSION

Predictive behavioral scores to identify customer that are likely to purchase a product or accept a cross/up-selling offer.

BRAIGHTSCORES
KEY FEATURES

CREDIT RISK MODELS

Reduce default rates

Increase acceptance rates

Increase credit scoring accuracy

RETENTION MODELS

Identify customers that are at risk of churn

Enable on-time retention actions

Increase customer lifetime value

CONVERSION MODELS

Identify customers that are likely to convert on an offer

Increase cross and up-selling rates

Increase customer lifetime value

TAILORED PREDICTIVE MODELS

Based on historic customer performance

Up to 12-weeks model development

Models made available for back-testing

COMPLIANCE

Consented behavioral data

Anonymous scoring process

GDPR compliance

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