BraightInsights

BraightInsights, our suite for UX and marketing enhancement, allows our clients to better understand their customers through the segmentation of their customer or through the further (micro)segmentation of their current customer segments.

By merging our client’s individual customer data with our online behavioral data on the same individual customers, BraightInisghts is able to deliver unique behavioral customer personas and recommendations such as next best action or product recommendations.

The segments created by BraightInsights can be applied in multiple ways such as in the creation of customer segments for marketing efforts or on UX-focused widgets such as personalized search bars and product recommendations.

SOLUTION MAIN APPLICATIONS

BEHAVIORAL
SEGMENTATION

Discover unique behavioral segments and microsegments of your customer base and use the insights for better communications and to optimize customer acquisition.

PERSONALIZED
SEARCH BAR

By using customer data, collaborative-filtering, and behavioral data we enable a search bar widget that shows recommended products to increase chance of conversion.

PERSONALIZED
PRODUCT DISPLAYS

By using customer data, collaborative-filtering, and behavioral data we enable a product recommendation page widget that shows recommended that helps increase chance of conversion.

BRAIGHTINSIGHTS
KEY FEATURES

DYNAMIC SEGMENTATION

Personalized segments development

Real-time online behavioral tracking

Customers actively moving across segments

CRM AUTOMATION PLATFORM

Customize segment outreach

Build customized outreach flows

Visualize individual customers and segments

TAILORED DEVELOPMENT

Segments develop to preference

Up to 12-week agile development

Testing period offered

COMPLIANCE

Consented behavioral data

GDPR compliance

Secure data exchange options