BraightInsights, our solutions for UX and marketing enhancement, enables our clients to get a deeper understanding of their customers behavior by introducing third-party online behavioral data into the customer segmentation process.
By unifying our client’s customer data and our online behavioral data, BraightInisghts delivers unique behavioral segments that uncover the personality of each segment. Furthermore, we deliver actionable recommendation that align with our client’s marketing strategies and objectives.
The behavioral segments developed through BraightInsights can be applied in multiple use cases such as in the micro-segmentation of current customer segments or for the development GenAI solutions such as intelligent search bars and product recommendations displays.
SOLUTION MAIN APPLICATIONS
BEHAVIORAL
SEGMENTATION
Discovery of behavioral segment or microsegments that’ll allow to optimize marketing campaigns and personalize inbound communication strategies.
INTELLIGENT
SEARCH BAR
The custom intelligent search bar allows to show recommended or selected products to increase chance of conversion and increase profit margin.
RECOMMENDED
PRODUCT DISPLAYS
The product recommendation display widget allows to showcase recommended or selected products across a webpage to increase cross-selling conversions.
BRAIGHTINSIGHTS
KEY FEATURES
DYNAMIC SEGMENTATION
Personalized segments development
Real-time online behavioral tracking
Customers actively moving across segments
CRM AUTOMATION PLATFORM
Customize segment outreach
Build customized outreach flows
Visualize individual customers and segments
TAILORED DEVELOPMENT
Segment tailored to end-customers
Agile 12-week development
Testing period offered
COMPLIANCE
Consented behavioral data
GDPR compliance
Secure data exchange options