BraightInsights, our suite for UX and marketing enhancement, allows our clients to better understand their customers through the segmentation of their customer or through the further (micro)segmentation of their current customer segments.
By merging our client’s individual customer data with our online behavioral data on the same individual customers, BraightInisghts is able to deliver unique behavioral customer personas and recommendations such as next best action or product recommendations.
The segments created by BraightInsights can be applied in multiple ways such as in the creation of customer segments for marketing efforts or on UX-focused widgets such as personalized search bars and product recommendations.
Personalized segments development
Real-time online behavioral tracking
Customers actively moving across segments
CRM AUTOMATION PLATFORM
Customize segment outreach
Build customized outreach flows
Visualize individual customers and segments
Segments develop to preference
Up to 12-week agile development
Testing period offered
Consented behavioral data
Secure data exchange options