BraightInsights

BraightInsights, our solutions for UX and marketing enhancement, enables our clients to get a deeper understanding of their customers behavior by introducing third-party online behavioral data into the customer segmentation process.

By unifying our client’s customer data and our online behavioral data, BraightInisghts delivers unique behavioral segments that uncover the personality of each segment. Furthermore, we deliver actionable recommendation that align with our client’s marketing strategies and objectives.

The behavioral segments developed through BraightInsights can be applied in multiple use cases such as in the micro-segmentation of current customer segments or for the development GenAI solutions such as intelligent search bars and product recommendations displays.

SOLUTION MAIN APPLICATIONS

BEHAVIORAL
SEGMENTATION

Discovery of behavioral segment or microsegments that’ll allow to optimize marketing campaigns and personalize inbound communication strategies.

INTELLIGENT
SEARCH BAR

The custom intelligent search bar allows to show recommended or selected products to increase chance of conversion and increase profit margin.

RECOMMENDED
PRODUCT DISPLAYS

The product recommendation display widget allows to showcase recommended or selected products across a webpage to increase cross-selling conversions.

BRAIGHTINSIGHTS
KEY FEATURES

DYNAMIC SEGMENTATION

Personalized segments development

Real-time online behavioral tracking

Customers actively moving across segments

CRM AUTOMATION PLATFORM

Customize segment outreach

Build customized outreach flows

Visualize individual customers and segments

TAILORED DEVELOPMENT

Segment tailored to end-customers

Agile 12-week development

Testing period offered

COMPLIANCE

Consented behavioral data

GDPR compliance

Secure data exchange options