Low Customer Reach and Conversion
Platforms without powerful omnichannel experiences that personalize the customer’s path towards purchasing a service have low conversion rates.
Ineffective Data Segmentation
Nonexistent data strategies and systems without data segmentation prevent the company from seizing market opportunities.
Targeting broad customer segments or advertising products to customers that already subscribe increases marketing spend as it leaves unused cross and upselling potential.
Lack of Innovation
Insufficient use of recent technological advancements in the insurance industry slows the pace of improvements and hinders staying ahead of the competition.
By offering new and more attractive products
IMPROVED CONVERION RATES
Through personalized experiences
INCREASED CUSTOMER REACH
And decrease cost per lead
Because of fully automated processes