SOLUTION
Telecommunications

Adapt to the ever changing connectivity requirements by implementing latest technology. Discover how advanced data analytics enhance your business and leverage automation to become a profitable and customer-centric organization.

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The Challenge

Low Customer Reach and Conversion

Platforms without powerful omnichannel experiences that personalize the customer’s path towards purchasing a service have low conversion rates.

Ineffective Data Segmentation

Nonexistent data strategies and systems without data segmentation prevent the company from seizing market opportunities.

Redundancy

Targeting broad customer segments or advertising products to customers that already subscribe increases marketing spend as it leaves unused cross and upselling potential.

Lack of Innovation

Insufficient use of recent technological advancements in the insurance industry slows the pace of improvements and hinders staying ahead of the competition.

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The Solution

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Braight Technologies has developed an AI-based Recommendation System that sorts and analyzes clients’ internal databases with the help of the most advanced techniques. Additionally, the technology enriches internal data with third-party data to gain a more comprehensive view of the customers.

The system creates 360-degree customer profiles identifying demographics, number of devices, interests, individual traits, and future behavior with the highest accuracy.

The results are presented in user-friendly dashboards and allow for immediate improvements in key metrics.

This tool allows us to understand each customer better, offer personalized products, improve operational efficiency and customer retention, optimize marketing campaigns, or gain new leads.

The Result

INCREASEED SALES

By offering new and more attractive products

IMPROVED CONVERION RATES

Through personalized experiences

INCREASED CUSTOMER REACH

And decrease cost per lead

OPTIMIZED OPERATIONS

Because of fully automated processes

Get started with Braight