Adapt to the ever changing connectivity requirements by implementing latest technology. Discover how advanced data analytics enhance your business and leverage automation to become a profitable and customer-centric organization.
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The Challenge
Low Customer Reach and Conversion
Platforms without powerful omnichannel experiences that personalize the customer’s path towards purchasing a service have low conversion rates.
Ineffective Data Segmentation
Nonexistent data strategies and systems without data segmentation prevent the company from seizing market opportunities.
Redundancy
Targeting broad customer segments or advertising products to customers that already subscribe increases marketing spend as it leaves unused cross and upselling potential.
Lack of Innovation
Insufficient use of recent technological advancements in the insurance industry slows the pace of improvements and hinders staying ahead of the competition.
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The Solution
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Braight Technologies has developed an AI-based Recommendation System that sorts and analyzes clients’ internal databases with the help of the most advanced techniques. Additionally, the technology enriches internal data with third-party data to gain a more comprehensive view of the customers.
The system creates 360-degree customer profiles identifying demographics, number of devices, interests, individual traits, and future behavior with the highest accuracy.
The results are presented in user-friendly dashboards and allow for immediate improvements in key metrics.
This tool allows us to understand each customer better, offer personalized products, improve operational efficiency and customer retention, optimize marketing campaigns, or gain new leads.
The Result
INCREASED SALES
By offering new and more attractive products
IMPROVED CONVERION RATES
Through personalized experiences
INCREASED CUSTOMER REACH
And decrease cost per lead
OPTIMIZED OPERATIONS
Because of fully automated processes