Implement state-of-the-art technology into your business and gain a significant competitive advantage. Advanced data analytics enhance your marketing and sales experience and allow you to improve results in the face of customer information scarcity.
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The Challenge
Inefficient Underwriting and Pricing Policies
There is insufficient and unverifiable data on each customer. It makes it impossible to derive accurate 360-degree profiles which can be used to set prices.
Ineffective Targeted Marketing
Targeting broad customer segments increases marketing costs and hinders reaching campaign goals such as acquiring new customers.
Lack of Personalized Offers
It is impossible to offer clients the most suitable products and services without sufficient knowledge. It ultimately decreases the potential revenue.
Lack of Innovation
Insufficient use of recent technological advancements in the insurance industry slows the pace of improvements.
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The Solution
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Braight Technologies has built a segmentation and scoring system that leverages external and internal databases to perform complex analyses.
Multi-criteria analysis is done through artificial intelligence. It classifies data into clusters and identifies individual traits and future behavior with the highest accuracy.
The results are presented in user-friendly dashboards and allow for immediate improvements in key metrics.
This tool allows for a fully automated process that effectively segments, targets, and prioritizes customers to increase efficiency and optimize the cost of marketing and sales efforts.
The Result
EVALUATION OF EACH CUSTOMER
And creating 360-degree profiles
INCREASED PROFITS
Customer prioritization increases the effectiveness of sales and marketing efforts
EFFECTIVE MARKETING
Through personalized offers and targetted audiences