Get a competitive advantage by understanding your customers better than ever through ground-breaking technology. Braight specializes in AI-based solutions for more personalized user experiences and more effective marketing and sales activities for your platform.
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The Challenge
High Customer Acquisition Cost
Customer acquisition cost is one of the highest among retailers due to expensive and ineffective advertisement campaigns or high cost per lead.
Low Conversion rate
Low conversion rates on ads diminish profits and slow the expansion of the customer base.
Unused data Potential
Online retailers generate a great deal of data but do not know how to analyze it properly.
Unfinished Checkout behavior
A lack of personalized offers and reminders causes abandoned baskets, drop-offs, and cancellations.
Unstable Customer retention rate
Without product recommendations, customers are 44% less likely to return to the e-shop and buy again.
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The Solution
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Braight Technologies has developed an AI-based Recommendation System analyzing external and internal databases with the most advanced techniques to derive accurate predictions of the customers’ behavior toward incentives.
The system is building extremely accurate user profiles which allow to display of tailored offers and predict future behavior. It leads to increased profits, improved operational efficiency, optimized marketing campaigns, or gaining new leads.
The innovative tool is operated through an intuitive and user-friendly dashboard and does not require programming skills. The seamless integration allows for quick applicability and results.
The Result
ENRICHED DATA OPERATIONS
Through fully automated recommendations and deeper insights into customers’ behavior.
AI-BASED INTELLIGENT INSIGHTS
As a result of analysing existing client data and identifying opportunities optimization.
FASTER TIME TO VALUE FOR DATA
Integrated analytical systems allow to have full control over the performance metrics providing comprehensive interpretation of customers’ behavior in real-time.
CONTROL OVER PRODUCT SUPPLY
Based on consumers' tastes and preference predictions. It enables smarter and more accurate control over supply and demand.