SOLUTION
Betting

Activate your players by offering them personalized offers adapted to their needs. By implementing our AI-based customer analytics technology on your platform you can get an insight into your customers and personalize the content by understanding their wants and needs in real-time.

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The Challenge

Inactive players

Up to 80% of the registered players place bets less than once a month which presents a significant earning potential that remains unanswered.

Unpersonalized events

The events are advertised to a wide group of players, including those who have no particular interest in them. As a result, they bet on fewer tickets or resign altogether.

Generic odds

The derived betting odds for the event are displayed unchanged for every player. It leaves out the potential to increase the ticket size by adjusting the odds upwards and poses the risk of the potential win higher than necessary by not adjusting the odds downwards.

Spending profile not considered

Suggested amounts to deposit in the wallet and bet on the chosen ticket remain the same for all players regardless of their spending pattern. It leads to a reduction in the size of placed bets.

01101001 01101100 01101100 10011100 00110100 01101100 01010100 01101100 10011100 01101100 01101100 01101001 01101110 10011100 00110100

01001101 01100001 00101010 01101001 01101110 10011100 11110000 01101100 01101001 01101110 01001101 01100001 01101001 10011100 00110100

01001101 11101010 01101100 10011100 00110100 01101001 01101100 01101100 10011100 00110100 01101110 01101001 01101100 10011100 00110100

10011100 11110000 01101100 01101001 01101110 01001101 01100001 01101100 10011100 00110100 01101100 01101001 01101110 10011100 00110100

01101100 01010100 01101100 10011100 01101100 01001101 01100001 01101100 10011100 00110100 01010100 01101100 10011100 10011100 00110100

01001101 11110000 00101010 01101001 01101110 01101001 01101100 01101100 10011100 00110100 01101110 01101001 01101100 10011100 00110100

01001101 01100001 01101100 10011100 00110100 01101100 01010100 01101100 10011100 01101100 01001101 01100001 01101001 10011100 00110100

The Solution

10000011 01010110 00101010 10010001 01101110

00101010 01001101 01101100 00110100 00110100

01101001 01101100 01101100 10011100 00110100

11111000 01100001 00101010 01101001 01101110

01001101 01100001 01101100 10011100 00110100

10011100 11110000 01101100 01101001 01101110

01101100 01100001 01101100 10011100 01101100

01001101 11110000 00101010 01101001 01101110

00000111 01100001 01101100 10000011 00110100

Braight Technologies has developed an AI-based Recommendation System analyzing external and internal databases with the most advanced techniques deriving accurate predictions of the players’ behavior to some incentives.

The system creates a profile of each player outlining their interests, risk profile, and amounts they are willing to bet. Then the system can employ a personalized selling and marketing strategy.

Players receive personalized offers with sports and events they like the most, betting odds adjusted to their risk profile, suggestions of amounts to bet, and gaming strategies increasing the number of placed bets and ticket sizes.

The Result

REDUCED MARKETING COSTS

Through more efficient targetting

INCREASED PLAYER ENGAGEMENT

Through more appealing offers

INCREASED PROFITS

Through inactive players’ engagement

ENHANCED KYC POLICY

With deeper insights into players

Get started with Braight