Up to 80% of the registered players place bets less than once a month which presents a significant earning potential that remains unanswered.
The events are advertised to a wide group of players, including those who have no particular interest in them. As a result, they bet on fewer tickets or resign altogether.
The derived betting odds for the event are displayed unchanged for every player. It leaves out the potential to increase the ticket size by adjusting the odds upwards and poses the risk of the potential win higher than necessary by not adjusting the odds downwards.
Spending profile not considered
Suggested amounts to deposit in the wallet and bet on the chosen ticket remain the same for all players regardless of their spending pattern. It leads to a reduction in the size of placed bets.
REDUCED MARKETING COSTS
Through more efficient targetting
INCREASED PLAYER ENGAGEMENT
Through more appealing offers
Through inactive players’ engagement
ENHANCED KYC POLICY
With deeper insights into players