PREDICTIVE CONVERSION SCORING

Braight’s Conversion Scoring application has been developed with the purpose of increasing the performance of cross-selling and up-selling efforts of products and services. The application of this solution allows our clients to use their resources more efficiently to boost sales-related KPIs of their products and services.

Our AI predictive system seamlessly runs an analysis of our client’s customers online behavior over the past 12 months. The end result will be a predictive scoring model that determines the likelihood of each customer converting to a product offering.

BENEFITS OF BRAIGHTSCORES'
CONVERSION USE CASE

CROSS-SELLING

Predictive product recommendations

Product bundles offering

UP-SELLING

Tailored up-sell incentives

Accurate up-sell opportunity identification

TARGETING HIGH-QUALITY LEADS

Identify high-engagement customers