Enhanced Segmentation

Optimize your audience segmentation and targeting of your digital marketing campaigns by making sure that you are reaching the highest-quality leads in the market, the ones with the highest likelihood of converting into customers.

We enrich your current client data with our unique behavioral online data to have a full overview of your client’s digital footprint. This data is put through an AI predictive data analysis process which will result in a simplified view of key behaviors of your most accurate and up-to-date customer persona.

Use these behaviors to build or modify your Facebook Ads and Google Ads campaigns and optimize their KPIs.

ENHANCED SEGMENTATION ON
DIGITAL MARKETING CAMPAIGNS

REDUCE CUSTOMER ACQUISITION COST

INCREASE RETURN ON AD SPENT

INCREASE RETURN ON MARKETING INVESTMENT

INCREASE CUSTOMER TRAFFIC

FEATURES

OUTCOME-BASED MARKETING

Back-ward build digital marketing campaigns by starting with the end-behavior

Identification of behaviors that lead to increase in click-through rates and conversions

INTELLIGENT SEGMENTATION

Segments creation of clients with similar online behaviors

Use results to target and personalize communications to each of the audiences

CUSTOMER PERSONA

Key behavioral insights will reveal who is your ideal customer persona

Build efficient marketing and sales strategies around this customer persona