BraighInsights’ Behavioral Segmentation solution enriches our clients current customer data or segments with our online behavioral data to have a full overview of their digital footprint which allows to discover new behavioral segments or further segment current segments.
These behavioral segments and insights can be used for activities such as customer acquisition and customer communication activities. Additionally, through the optional use of our CRM Automation tool, it is simple to personalize communication flows, including channels, to each segment that has been developed.
The customer or segment enrichment allow our clients to increase their customer’s behavioral intelligence and when paired with Braight´s expertise in behavioral data advance analytics, the insights provided become invaluable.
FEATURES
CUSTOMER ACQUISITION
Optimize customer acquisition cost
Increase campaign targeting efficiency
Enable outcome-based marketing campaigns
CUSTOMER COMMUNICATIONS
Personalize communications to each segment
Know your customer's personality
Identify behaviors before they happen
CRM AUTOMATION PLATFORM
Personalize communication to each segment
Automate communications outreach
Next best action recommendation