AI Customer Segmentation

Braight’s AI Customer Segmentation solution will help you gain deeper insights into your customers’ behavior through intelligent customer segmentation and the predictive behavioral analysis of vast quantities of customers’ online behavioral data.

AI Customer Segmentation has two main applications, Conversion Scoring and Enhanced Segmentation; each brings unique value and benefits to our client’s businesses. The Conversion Scoring solution has been developed in order to boost revenues from cross-selling by identifying the our client’s customer which are more likely to convert. Meanwhile, our Enhanced Segmentation solution, enables our clients to better segment and target audiences, allowing for a higher message personalization level and, consequently, a better response rate to digital campaigns.

Our AI Customer Segmentation solutions will drive revenues, ROI, and conversions on your cross-selling operations and digital marketing campaigns, in the most efficient way possible. This set of solutions provide invaluable insights of the past, current, and future behaviors of customers.

REDEFINE YOUR BUSINESS WITH
AI CUSTOMER SEGMENTATION

INCREASE REVENUES

REDUCE CUSTOMER ACQUSITION COST

INCREASE MARKETING ROI

INCREASE CUSTOMER LIFETIME VALUE

SOLUTION MAIN APPLICATIONS

CONVERSION SCORE

Identify, through the discovery of key online behaviors, which customer are more likely to convert on a cross-sell action of any desired product.

ENHANCED SEGMENTATION

Optimize your audience segmentation on digital campaigns through the usage of new and unique behavioral insights into your customer’s behaviors.