The client is a performance marketing agency. With exceptional experience in online marketing, the client currently works with major Polish companies.
Braight’s AI Customer Segmentation solution helped them to better understand its customers and use the behavioral knowledge provided to target new customers more efficiently.
The integration of Braight’s technology allowed the client to decrease customer acquisition costs, improve the effectiveness of the marketing campaigns, and maximize returns on investment.
Performance marketing agency.
Industries
Digital Marketing
Founded
2015
MARKET
Poland
The Challenge
Difficulty in reaching new customers.
Falling customer engagement and activity rates.
Costly and ineffective marketing campaigns.
Ineffective use of collected data and lack of machine learning tools to analyze it.
The unused potential of data integration, including alternative data.
The solution
Multilevel personalization and advanced customer data analysis.
Advanced internal and external customer data analysis.
Segmentation of user’s personality traits, characteristics, and interests into clusters with 99% accuracy.
Direct targeting of similar customer segments through accurate customer profiles.
Improved recommendation engine offering the most relevant products based on customer’s interests, past purchasing history, and seasonal changes.
Results
Lower customer acquisition cost
Boosted customer engagement
Decrease in customer churn
Benefits
Deeper customer insights and effective marketing campaigns
Reactivating existing customers through personalized offers
Improved customer satisfaction and brand loyalty
“Braight’s technology helped us to make our mission of creating a big community of people willing to help each other out possible. Without Braight, we would not be able to attract so many users to our platform – the technology is a real game-changer.”